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Divya Dhull
Dr. Seema Rathee
Keywords:
InsurTech, Digital Insurance, Adoption Intention, UTAUT2, TAM, Insurance Literacy.
Abstract:
The insurance industry in India has rapidly become digitalized which has increased the pace at which InsurTech is developing; allowing the purchasing of policies online, automated underwriting, and digital claims management throughout the end-to-end process. Although these developments have been made, not all demographic groups and regions have adopted the digital insurance due to low insurance literacy, usability issues, perceived risk, and issues of trust. The paper is a synthesis of the available empirical evidence that aims to determine the key determinants of InsurTech adoption in India and suggest a complex, context-sensitive conceptual framework. Using an integrative literature review of studies based on UTAUT/UTAUT2, TAM, TRA, and the DeLone and McLean Information Systems Success Model, the study reduces the determinants to seven layers interrelationships, including technology beliefs (performance and expectancy of effort), service quality (system, information, and service quality), trust-risk perceptions, user capability (self-efficacy and insurance literacy), social influence, institutional support (perceived regulatory assurance), and behavioral intention. The synthesis shows that performance expectancy, ease of use, quality of service, social influence, insurance literacy, and regulatory support are always supportive of adoption, and perceived risk, privacy and security concerns, and low digital capability are always barriers especially among older and less digitally skilled users. The suggested model goes a step further to develop a holistic model that has testable hypotheses to be empirically validated in the Indian setting. The research provides a cohesive theoretical framework to guide research in the future and provide practical empirical evidence to insurers, InsurTech companies, and policymakers interested in promoting the inclusive, trustful, and sustainable digital insurance adoption in India.
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International Journal of Recent Research and Review
ISSN: 2277-8322
Vol. XVIII, Issue 4
December 2025
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PUBLISHED
December 2025
ISSUE
Vol. XVIII, Issue 4
SECTION
Articles
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