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Mehfuza Sultana
Keywords:
Rural Women Entrepreneurship, Government Schemes, MUDRA Yojana, Start-Up India, Stand-Up India, Financial Inclusion, Policy Implementation, SHGs.
Abstract:
This study examines the impact of key Indian government initiatives Start-Up India, Stand-Up India, and the Pradhan Mantri MUDRA Yojana (PMMY) on the promotion of rural women entrepreneurship, with emphasis on Tier II and III districts. Despite progressive policy intentions, evidence indicates a significant gap between design and execution. Challenges such as digital illiteracy, lack of awareness, limited collateral, and socio-cultural barriers persistently restrict women's access to these schemes. The research adopts a qualitative, secondary data-driven methodology, analyzing over 20 peer-reviewed articles, government reports, and field evaluations to assess scheme effectiveness and implementation gaps. The study finds that while MUDRA Yojana has the widest reach, especially through SHGs, Start-Up and Stand-Up India remain inaccessible for most rural women due to bureaucratic hurdles and lack of handholding support. Recommendations include simplifying processes, building digital and financial literacy, localized outreach, and structured mentorship. The study contributes to the discourse on gender-inclusive policy reform, offering a replicable model for inclusive rural enterprise support in emerging economies.
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International Journal of Recent Research and Review
ISSN: 2277-8322
Vol. XVIII, Issue 2
June 2025
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PUBLISHED
June 2025
ISSUE
Vol. XVIII, Issue 2
SECTION
Articles
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